Fractional CFO Services for Growth-Minded Pet Professionals

Q: What is a fractional CFO?

A fractional CFO is a part-time Chief Financial Officer who gives you the same financial strategy and guidance as a full-time CFO—without the full-time cost. For pet care businesses like daycares, pet resorts, groomers, or dog trainers, this means expert help with cash flow, budgeting, forecasting, and growth planning so you can grow profitably and with confidence.

Q: When is a CFO a good fit for my pet business?

A CFO is a good fit when you’re ready to grow faster with less stress. If you’re unsure where profits are going, struggling with payroll costs, or planning to expand, a CFO helps you understand your numbers and make confident decisions.

Where financial clarity meets pet care passion.

As Seen

Why Hire a Fractional CFO?

Gain clarity, confidence, and profitability with Crystal Canine. We help pet care business owners set clear financial goals, track performance with a done-for-you KPI dashboard, and understand their numbers through expert coaching. With access to planning tools, budgeting templates, and our financial learning library, you’ll finally feel in control of your business’s financial future.

Financial Strategy & Planning

Plan for profit with forecasts, pricing models, and cash flow tools that simplify decisions, align goals with operations, and prepare your pet care business for every season.

Profitability & Growth Planning

Develop a clear roadmap for growth with strategies to boost profit, evaluate new opportunities, and align owner compensation and marketing performance with your long-term goals.

Financial Reporting & Analysis

Establish clear financial visibility with organized reporting, KPI dashboards, and service-line insights that reveal profitability, performance gaps, and growth opportunities.

Budgeting & Cost Control

Build a smart, collaborative budget that aligns payroll and expenses with your goals, optimizes staffing costs, and eliminates waste for stronger financial performance.

Client Testimonials

See how pet-care business owners are gaining clarity, confidence, and lasting financial growth with Crystal Canine.

“I truly believe that having Susan in a fractional CFO position would give any business the boost it needs to get to the next level.”

Mishelle Hancock, Tails-A-Wagin

“To this day, 14 years later she remains my “go to” for any big decisions. She is hands down the most important contact I have made in the industry!”

Jodi Brooks, Canine Country Club of the Lake

Our Process

The Gemstone Growth Framework

Each step adds a facet towards financial clarity for your pet business.

Step 1

Step 1
Initial discovery call

We’ll learn about your business, discuss where you’re at and where you want to be, to see if there’s a mutual fit to our Fractional CFO Member Services.

Step 2

Step 2
Financial system assessment

To benefit from fractional CFO services we must understand your accounting processes. Completing our comprehensive financial system assessment provides key details on your current system and helps us identify opportunities to prioritize. What we learn about you and your business in these initial steps allows us to recommend the membership level that aligns with where you are currently.

Step 3

Step 3
Goal setting & onboarding

Once you make a commitment to our member services, we begin your financial goal setting and Gemstone database onboarding process. This involves zoom sessions to set annual SMART goals and information gathering to customize your database set-up. Our team will do the onboarding work with the information you provide. You will customize your chart of accounts and other key system inputs to align with our database data elements.

Step 4

Step 4
Ongoing monitoring
& advisory

Once onboarding is completed you will have access to your custom KPI dashboard, 12 standard company and revenue reports and 4 financial planning tools. During your membership year, our CFO will review your progress toward goals, provide feedback through our communication app and in coaching session zoom calls. Monitoring and advisory feedback frequency for your membership year is determined by your subscription tier. A key part of each annual renewal discussion is determining the renewal tier that is right for the upcoming year. Our goal is as you learn and grow in your financial management skills you’ll move to lower levels of membership that will reduce your annual investment costs.

What is a fractional CFO?

A fractional CFO is a part-time Chief Financial Officer who gives you the same financial strategy and guidance as a full-time CFO—without the full-time cost. For pet care businesses like daycares, pet resorts, groomers, or dog trainers, this means expert help with cash flow, budgeting, forecasting, and growth planning so you can grow profitably and with confidence.

When is a CFO a good fit for my pet business?

A CFO is a good fit when you’re ready to grow faster with less stress. If you’re unsure where profits are going, struggling with payroll costs, or planning to expand, a CFO helps you understand your numbers and make confident decisions.

Do you have any experience in the pet industry?

Yes! Crystal Canine’s founder and CFO, Susan, has over 25 years of hands-on experience in the pet industry. She co-owned a full-service pet resort in Houston, co-founded The Dog Gurus coaching and training organization, and has helped thousands of pet care business owners gain confidence with their numbers. As both a pet lover and business owner, she knows what it takes to balance passion for pets with running a profitable business.

What are the typical outcomes I can expect from hiring a CFO?

When you hire a fractional CFO, you can expect clarity, confidence, and profitability. At Crystal Canine, members set clear financial goals, get a done-for-you KPI dashboard, and receive expert coaching to understand their numbers. You’ll also have access to planning tools, budgeting templates, and a financial learning library—so you can finally feel in control of your business’s financial future.

Can you help me understand and improve my business’s financial health?

Absolutely! At Crystal Canine, we make financial management simple for pet care business owners. With our Gemstone database and CFO coaching, you’ll clearly see the health of your business and know exactly how to reach your financial goals.

Turn Your Numbers Into a Growth Plan

Get expert insights to uncover growth opportunities and improve cash flow with no cost or obligation