About Us

In the bustling world of pet care, Susan Briggs has faced the unique struggles and triumphs of business ownership firsthand. After founding Urban Tails, a multi-service pet resort, she spent over 12 years navigating cash shortages, sleepless nights worrying about payroll, and grappling with finding time to analyze financial data. As a business owner, she understands the pain of feeling overwhelmed with demands and lack of time to know your numbers.

With a Master’s in Accounting, and a steadfast commitment to helping her fellow pet care professionals, Susan recognized a glaring service gap: the need for financial clarity among pet care business owners. Many of them, like she once was, struggle to find time to analyze financials while others feel lost among spreadsheets and key performance indicators.

This realization spurred Susan to co-found The Dog Gurus, where she coached business owners in understanding their financial metrics. Yet, even with years of experience, she knew there was more to be done. In 2025, she made a bold decision to relaunch Crystal Canine, transforming it into a dedicated Fractional CFO service specifically for pet care business owners struggling to decode their financials.

What sets Crystal Canine apart is Susan’s passion and personal experience. She believes there are no dumb financial questions, and that every business owner can harness their financial data to improve their operations. Under her guidance, fellow pet care entrepreneurs have seen transformative results; they’ve achieved six-figure salaries, implemented pricing strategies that yield profits of 20% or more, and witnessed revenue growth of 10% annually by monitoring key performance indicators.

Susan Briggs is not just a seasoned expert, but a compassionate ally dedicated to keeping pet care owners focused on what truly matters: caring for their communities. With Crystal Canine, she provides the financial education and tools that simplify complexities and ensure success in every pet care journey.