Fractional CFO

Where Financial Clarity Meets Pet Care Passion
Your outsourced CFO — delivering expert financial leadership to pet care businesses for faster, more profitable growth with less stress and none of the cost of a full-time hire.

Financial Struggles of Growing Pet Care Businesses

Although operations may be successful, owners often experience frustration that their personal income doesn’t reflect the business’s success. They face challenges like inconsistent or unclear cash flow, uncertainty about where profits and cash are going, and the feeling that payroll costs are too high without knowing how to fix them. Their accounting may be adequate for compliance but lacks actionable insights to guide strategic decisions. Managing multiple financial spreadsheets instead of having a single source of truth adds complexity and distracts from focusing on growth. Additionally, owners preparing for funding, loans, or sales frequently feel unprepared and overwhelmed by the financial planning and documentation requirements.

Why Hire a Fractional CFO?

A Fractional CFO gives you access to dedicated financial expertise without the full-time salary. You’ll receive high-level advisory oversight in:

Financial Strategy & Planning

Profitability & Growth Planning

Financial Reporting & Analysis

Budgeting & Cost Control

How Crystal Canine Helps

Through Crystal Canine and The Dog Gurus, Susan has focused on helping thousands of pet business owners understand their financials and create tools to make managing them easier. She feels strongly that owners must focus on financial management as “no one cares more about the financial success of your business than you”. She enjoys bringing clarity, understanding and confidence to this key aspect of owning your pet business.

1

Proven Track Record

For 12 years, Susan co-owned and operated Urban Tails, a full-service pet resort in Houston, Texas, where she gained first-hand knowledge of the industry’s unique challenges and opportunities.

2

Industry Leadership

As co-founder of The Dog Gurus, Susan has been instrumental in coaching and training thousands of pet business owners, helping them navigate their financial landscapes with confidence.

3

Authoritative Voice

Leveraging her educational background in accounting, Susan authored the eBook, “Counting Noses: Accounting and Financial Guidelines for the Pet Services Industry,” establishing herself as a thought leader in the field.

4

Industry Benchmarks

Susan initiated pet care industry surveys and is the go-to expert on the core set of KPI’s that are universally proven relevant to business success. She understands the metrics that lead to increased profits and they are an integral part of Gemstone.

When you choose Crystal Canine, you’re not just hiring a CFO; you’re partnering with someone who truly understands your business and is dedicated to its success.

Turn Your Numbers Into a Growth Plan

Get expert insights to uncover growth opportunities and improve cash flow with no cost or obligation

Core Deliverables & How They Work

SMART Financial Goal Setting

Your CFO partners with you to set realistic financial goals. These goals will be part of your KPI dashboard and accountability in your coaching sessions.

Done-for-you KPI Dashboard and Monitoring Reports

Gemstone^TM highlights core KPI’s with industry standards and your goals against actual results. Company, financial, services and payroll reports provide insights on key drivers and action steps needed to achieve your goals.

Financial Advisory Services to Support Improved Profitability

Your CFO reviews your results and provides feedback on action items to achieve goals and improve profitability. Coaching session check-ins provide opportunities to adjust goals based on real time results and circumstances.

Financial Planning Tools at Your Fingertips

Gemstone^TM includes easy-to-use planning tools. Get pre-populated spreadsheets that allow you to fine-tune revenue forecasts, service line profitability analysis, payroll cost control and cash-flow forecasting.

Budgeting Templates for Easy QuickBooks Budget Creation

Budget Builder Templates guide you to planning revenue by income stream, payroll and cash flow. Includes tips on using QuickBooks to quickly and easily create your final budget.

Education to Build Your Financial Comfort & Confidence

Members get access to our financial learning library of educational videos, PDF’s, templates, guides and checklists. Learn at your pace and share with key managers to grow their financial literacy.

Client Testimonials

See how pet-care business owners are gaining clarity, confidence, and lasting financial growth with Crystal Canine.

“Working with Crystal Canine helped me get my financial accounts organized and make important changes that directly improved my business’s profitability. I feel more confident in my numbers and decision-making.“

Harriet Pittman, A Stay in the Country

“I absolutely recommend Crystal Canine. Susan has been in the industry longer than most. She knows ALL aspects of the industry and knows what businesses need to do to succeed; especially when it comes to numbers which are my least favorite thing to do!“

Gray Moore, Dog Tired Pet Services

Why Choose Crystal Canine?

What sets Crystal Canine apart is Susan’s passion and personal experience.

Over 40 years of financial experience with over 25 in pet care services.

Deep understanding of pet business operations and unique challenges faced by their owners.

Personal passion for pets, care quality, small business owners and the pet industry as a whole.

Proven track record of helping businesses grow and gain confidence in managing finances.

Provided guidance to over 20 businesses that successfully sold or exited their pet care business on their terms.

Turn Your Numbers Into a Growth Plan

Get expert insights to uncover growth opportunities and improve cash flow with no cost or obligation