Testimonials

See how pet-care business owners are gaining clarity, confidence, and lasting financial growth with Crystal Canine.

Working with Crystal Canine helped me get my financial accounts organized and make important changes that directly improved my business’s profitability. I feel more confident in my numbers and decision-making.

Harriet Pittman, A Stay in the Country

I’ve had the privilege of working with Susan on several occasions with my pet care business throughout the years. Her natural knowledge of numbers combined with her understanding of the pet care industry make her a truly great asset to any business owner. I truly believe that having Susan in a fractional CFO position would give any business the boost it needs to get to the next level.

Mishelle Hancock, Tails-A-Wagin

Working with Susan I was able to gain confidence in numbers, understanding P & Ls, pricing for profits, gave me the idea of Dog Daycare 2.0 and helped me brain storm the financials, also assisted in budgets and KPIs. She has a handy spread sheet you can enter information into to help determine other values of the business.

Susan made financial concepts easy by providing monthly to do lists, how to set up P & Ls for the animal world, and ensured the business was on the right path.

I absolutely recommend Crystal Canine. Susan has been in the industry longer than most. She knows ALL aspects of the industry and knows what businesses need to do to succeed; especially when it comes to numbers which are my least favorite thing to do!

Gray Moore, Dog Tired Pet Services

In 2011 I attended a conference hosted by Susan Briggs on how to run a Dog Daycare. Six months later I opened my dog daycare and boarding facility.

To say Susan has impacted my daily operations is an understatement. Susan originally helped mold and finalize my business plan. She guided me with operational budgets, staffing levels, pricing and dog body language and handling. She is truly a wealth of knowledge in every area of our industry and a wizard at gaining clarity around the numbers.

To this day, 14 years later she remains my “go to” for any big decisions.

She is hands down the most important contact I have made in the industry!

Jodi Brooks, Canine Country Club of the Lake

The guidance Susan provided helped me finally get my business over the $1 million mark in annual revenue. Tracking KPIs at a granular level gave me a true understanding of my business’s health and empowered me to make data-driven decisions instead of relying on gut instinct. Her insights helped me run my business smarter, more efficiently, and with greater confidence.

Shawnte Marquez, Joyful Paws Pet Hotel & Daycare

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